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Privacy Policy

Last updated: May 2025

Shorts & Cash ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information about you when you use our mobile application.

1. Information We Collect

  • Account data: When you sign in with Google or Apple we receive your name, email address, and profile photo.
  • Usage data: We record which videos you watch, how long you watch them, and your star ratings of advertisements. This improves the content we show you.
  • Points & earnings: We store your accumulated points, cash balance, and withdrawal history to administer the rewards programme.
  • Device & ad identifiers: With your consent (requested on first launch on iOS), we may use the IDFA / AAID to personalise advertisements and measure their effectiveness.
  • Push notification tokens: If you grant notification permission, we store an FCM device token to send you streak reminders and re-engagement messages.

2. How We Use Your Information

  • To operate and improve the app and its recommendation engine.
  • To calculate and credit points for ad views.
  • To process PayPal withdrawals you initiate.
  • To send optional push notifications (you may disable these in Settings).
  • To detect and prevent fraudulent activity.
  • To comply with legal obligations.

3. Advertising

We use Google AdMob to show advertisements. AdMob may collect data about your device and usage to serve personalised ads. In regions where consent is legally required (EEA, UK, California) we present a consent form before ads load. You may opt out of personalised advertising at any time by adjusting your device's advertising settings.

4. Third-Party Services

We use the following third-party services, each subject to their own privacy policies:

  • Google Firebase (Authentication, Firestore, Cloud Functions, App Check, Analytics, Messaging)
  • Google AdMob (advertising)
  • PayPal (payment processing for withdrawals)
  • YouTube Data API v3 (video content)

5. Data Retention

We retain your account data for as long as your account is active. Video interaction logs are retained for up to 12 months. Ad-event records are retained for 24 months for fraud prevention. Withdrawal records are retained for 7 years for accounting compliance.

You may request deletion of your account and associated data at any time by emailing privacy@shortsandcash.app.

6. Data Security

All data is stored in Google Cloud / Firebase infrastructure with encryption at rest and in transit. Cloud Functions enforce server-side validation; clients cannot directly write financial fields. Firebase App Check prevents unauthorised API access.

7. Children's Privacy

Shorts & Cash is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us at privacy@shortsandcash.app.

8. Your Rights

Depending on your location you may have rights to access, correct, or delete your personal data, or to object to or restrict its processing. To exercise any of these rights, email us at privacy@shortsandcash.app.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via an in-app notification or email. Continued use of the app after changes are posted constitutes acceptance.

10. Contact Us

If you have questions about this Privacy Policy, please contact us:
Email: privacy@shortsandcash.app

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